I'm Sam Bloomberg-Rissman — a product leader at Salesforce and a photographer who sees the world through both lenses. This is where I put the frames worth keeping.
A rolling selection from the last few years — film and digital, coast and city.
Both practices are the same: decide what to keep in the frame, and trust the rest.
I'm Sam. I live in Berkeley with my kid and a music setup that was definitely worth every penny (ask me again in a year). I spent most of my twenties traveling the world making photographs for a living, 20-something countries, a few Lonely Planet covers, and a frankly unreasonable amount of time in airports. Now I shoot because I can't stop, which turns out to be a better reason anyway.
I'm drawn to the blue hour, books, and conversations that go longer than planned. I have strong opinions about lenses, records, and the right way to spend a Sunday — most of which involve walking somewhere without a particular destination, which my kid finds less charming than I do.
I believe perfection is a useful compass but a terrible destination. The best photographs and the best products have this in common.
Pull up a chair.
Years of work in product management — mostly at Salesforce, Royal Caribbean and Disney, all digital. Everything below shipped to real customers.
Leading product strategy for AI-native event experiences, deploying the Agentforce platform across the full attendee journey for Dreamforce, World Tour, and beyond. Building a global PM team to unify event tech strategy.
Scaled localization across Salesforce using generative AI and machine translation. Stood up a new localization ops function with tooling and process that sped delivery and widened global reach.
Led a team of six PMs building the tools behind salesforce.com — content management, site search, chatbots, and the broader marketing-web ecosystem.
Ran a large-scale e-commerce overhaul with a dozen scrum teams. Managed 20+ PMs and 200+ developers shipping the call-center tool, guest-facing web app, and inventory/pricing platform. Rebuilt the terminal experience with facial recognition — got guests on vacation faster.
Led product, design, and engineering for a tours-and-activities startup inside the group. Ran the SAP Hybris platform, the consumer site, and the back-office tooling; built APIs that made the product sellable on third-party platforms.
Led the overhaul of the FastPass+ system at Walt Disney World — guest satisfaction rose 10%, complaints dropped 50%. Managed 4–6 PMs shipping new digital experiences across the global portfolio.
Moved Disney PhotoPass from desktop-only to a mobile-app business — engagement up 64% YoY. Led design of a self-guided vacation setup tool, and owned homepage + global nav performance for each destination site.
Built the eCommerce digital optimization team from 2 to 6. In its first year, delivered $50M+ in incremental revenue. Institutionalized A/B testing as a practice across the org.
On the UX/IA team. Played a key role in the design overhaul of disneyworld.com — still the basis for Disney Parks digital properties today. Helped design the planning tools for the MyMagic+ program.
A lifestyle and travel stock photography company with work from over 20 countries, represented by Getty Images. Photos appeared in major publications and on Lonely Planet Guidebook covers.
For prints, commissions, PM conversations, or slow emails about coastal light — I read everything.